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cheryl_picWhen I was in high school, I discovered the joy of art when I drew my first large colored pencil drawing and tapped into a talent I never knew existed. From that moment forward, I took as many art classes as possible, including drawing, painting, and photography, and decided to pursue a career that would allow me the freedom to use all forms of mixed media. I enrolled in Philadelphia University, graduating in 2002 with a BS in Graphic Design and started my career at The Trend, a weekly subsidiary of the Philadelphia Inquirer.

My interest in graphic design and art has taken me on a fulfilling career trajectory, and when I joined W Design in 2005, I discovered an additional passion: digital design. For W Design, I maintained the websites developed by the team, and earned much acclaim when I designed the website for the Eagle Institute in Lackawaxen, PA.

From W Design I went on to Quattro Direct, where I took on multiple roles, including both print and digital design, and used my extensive experience to design and build emails, landing pages, websites, banner ads, and direct marketing kits, while maintaining the integrity of each client’s brands and delivering high-quality work from the initial concept to the final product.

I am currently working at Aetna, a CVS Health company. I am a senior graphic designer who works on both print and digital design projects. I’ve designed for Aetna, HealthHUB, Aetna Health app, Attain by Aetna, PayFlex and many more of our internal clients.

I haven’t forgotten my passion for painting and drawing, and have several of my original works available for purchase elsewhere on my site. I currently reside in Berks County, PA with my boyfriend, my daughter and our 2 Saint Bernards, Arie and Chewy.

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Innovative, collaborative, and quality-minded professional with 14+ years of experience designing outstanding print and digital materials. Valued member of creative teams with broad knowledge of the entire project life cycle and unwavering commitment to on-time, on-budget completion. Demonstrated strengths in client and vendor relations, campaign development, and production management. Highly talented artist with reputation for approaching all projects with a solutions-centered mindset, accurately interpreting the voice of diverse clientele, and supporting continued business growth.

Key skills include:
• Print Layout Design
• Brand/Identity Development
• Email Design, Marketing & Development
• Advertising
• Photography
• Client Satisfaction & Retention
• Publication Planning & Design
• Event/Tradeshow Materials
• Survey design using Qualtrics
• Training (designers, writers, proofers, project managers) on email design, production and how to use Stripo email builder.
• Web & Mobile Web Design